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Humanity is at a crossroads. We can let technology get the better of us, or we can take control of our destiny by transforming how we relate to each other and work together online.

Hi, I'm Shaley.

Trust Changers is a training and engagement system to help individuals develop online skills that build trust, improve online communications and collaborations, speed up work, and reduce operational/technology costs.

It was inspired in 2010, when after 5 years of exemplary service at Cornell University, in Ithaca New York, I negotiated a contract to work from home—in Honolulu, Hawaii—where I grew up. In order to feel confident working 100% online, I made it my mission to develop processes, skills, and behaviors that ensured my colleagues always would trust I could communicate and collaborate with them, regardless of whether I was in the same office or on a tiny island—6,000 miles away.

Despite everyone’s doubts that my long-distance venture would last 6 months (the original agreed-upon timeframe), I continued to thrive until choosing to move on, a full 6 years later. People who worked with me attributed my success to personal talent and dedication, but I always knew it was something more. The critical thinking, communicating, and collaborating skills I refined during this time can be taught. My success was not coincidental. I just needed some time to cultivate the Trust Changers system—available since August 2019. See our Services.

About the Brand

Technology should make life better—that’s my motto. Communications and collaborations—those are my passions. My entire career has been focused on helping people use and improve applications and websites. And in my experience, whenever collaborative tools are underutilized by an organization or individual, low trust is a primary issue.

• People don’t trust their own ability or knowledge about how to use technology.
• Team members don’t trust each other to not change, lose, criticize, or expose work developed in collaborative tools.
• Employees don’t trust company culture or leadership to not be hypercritical of work and conversations that occur in open forums and intranets.
• And plenty of folks don’t trust technology to make work easier.

In fact, a 2018 Pew Research survey of 10,618 U.S. adults showed that Americans are worried about the declining level of trust citizens have in each other.

Low trust is a 21st-century epidemic exacerbated by continually throwing new technologies at old problems without intentional effort to ensure people know how to think critically, communicate, and collaborate online.

With this in mind, my goal is always to help people increase trust in themselves, in each other, in culture, and in technology. The service got its name because organizations cannot overcome deeply entrenched challenges, reduce friction, and increase efficiency and productivity without significant Trust Changers.

Trust Changers

In the logo, shown above, a hand-written font with wide kerning (space between the letters) signifies a focus on purposeful intentionality when building employee skills. The flame serves as a reminder that, like fire, technology has the power to change humanity. We can let it get the better of us, or we can take control of our destiny by transforming how we relate to each other and work together online.