HELLO, I'M SHALEY

A COPY AND UX WRITER

PORTFOLIO
TESTIMONIALS

I EXECUTE HIGH-QUALITY EXPERIENCES
ACROSS MULTIPLE CHANNELS

Having successfully partnered on many cross-functional team projects, I know how important it is to be able to build consensus, then lead changes to the finish line. Often, that means working independently in an ambiguous fast-paced environment, where thoughtful collaborations and interpersonal communications are key to keeping things moving forward.

 

In my projects,
I’m always focused on...

Inclusive Collaboration

Working with product designers, product managers, researchers, engineers, customers, and leadership to build consensus about what really matters

Content Strategy

Auditing content for current state, strengths, weaknesses, gaps, inconsistencies, and opportunities

User Experience

Advocating for changes to reduce friction and increase adoption, such as distilling complex ideas into clear, actionable, just-in-time copy

Metrics

Measuring content performance and quality for the purposes of iterative, continuous improvements

Seamless Navigation

Using contextual microcopy (headings, labels, field names, hints/help content, etc.) to naturally move users through content and processes

Consistency

Defining product and feature names, writing styles, tone of voice, and governance workflows, then training others to use them

MAKE YOUR CONTENT A PRIORITY
I CERTAINLY WILL

 I wrote all content in these examples, and I also designed many of them. My diverse SaaS and IT background with strong UX research and design skills make me a better choice to help you achieve your goals.

User Research, Taxonomy, and Labels

User Flow, Labels, and Form Fields

Technical How-To Guides

Customer Personas

UX Writing Essentials

Process-Flow Documentation

Discussion Guides

Change Processes and Planners

Advertising Micro-Copy

Presentation Writing and Design

Copywriting and Campaign Design

Social Media Marketing Copy

Fiction Stories

Trending News Editorial

TESTIMONIALS

Michelle L. Artibee, MBA

Associate Director, Work/Life at Cornell University

"I worked with Shaley for almost five years on various issues pertaining to remote work technologies and communications. She's guest presented remotely to a large audience, authored materials, and provided critical information to central Human Resources in advancing our flexible work initiatives. Despite the many miles between us, she is such a strong communicator that it feels as if she's in the office next to me. She thinks critically about language and tone, she understands business imperative, and she's constantly striving to learn more and help others develop. When I think of the individuals I want around me when facing a challenge or a needed change, Shaley is the type of person that I want.”

Philip Halcomb

Senior Solutions Engineer, VMWare

"I sincerely appreciate working with Shaley, and one of the best things to come out of my project was that I formed a good working relationship with her. Having someone available to focus on UX dramatically increased the overall quality of our end product. It allowed the technical staff to focus on what they do best and not shift gears to come up with a UX that fit into the technology. Instead we were able to focus on fitting the technology into the UX which ultimately benefited our users.”

Steve Schuster

Director, Security Engineering and Operations at Amazon Web Services

"I worked with Shaley closely during my tenure at Cornell. We initially started working together while she was on campus but she continued to support us after moving to Hawaii. Both while she was on campus and while working remotely, Shaley took all the steps necessary to deeply understand our goals, helped clearly identify detailed requirements, and aided immeasurably in the delivery of many IT projects. I found her highly articulate, precise, collaborative, and in constant pursuit toward very high standards. I would welcome the opportunity to work with Shaley again.”

Matt Klein

Collaboration Tools Communicator, Cornell University

"I’ve had the privilege of making use of Shaley 's skills for nearly a decade and I hope to continue to do so indefinitely. Her skills at bridging the gap between technology and people who use it are unparalleled, and her solutions are novel, effective, and efficient. The vibrancy and liveliness of her work puts to rest the false belief that information technology is destined to be humdrum, dull, or obstructive. If you’re looking for guidance when navigating an understanding of IT, congratulations! You’ve found your solution.”

Rob Bandler

Manager of Security Engineering, Cornell University

"I have worked with Shaley for more than two years on dynamic enterprise communications and complex user experience issues. She consistently understands the core issues, translates technical information seamlessly and delivers products that not only exceed our high expectations, but also get exceptional results. I can’t imagine tackling these challenging issues without her! See the IT Security at Cornell PDF Shaley helped write and design.”

Carla DeMello

Graphic Designer, Cornell University Library

"I’ve had the good fortune to work with Shaley on a long-term project at Cornell University and am here to say that she has made this experience an excellent one. A project such as the one we worked on bring many kinds of people with different strengths together and it can be a challenge to bridge those strengths. Shaley’s understanding of how people think has proven again and again to be just that bridge. She is uniquely gifted in being able to straddle the world of highly technical experts and that of non-specialists so the two can communicate effectively and develop meaningful, productive results.”

Contact

Always writing, mostly about technology.